Methods used by Executive Coaches

The approach used by Executive Coaches often depend on the particular needs of a business along with the desired outcome.

It could be that you are looking for someone to assess the business as a whole or just targeted content—an improvement in one area, for example, to achieve a certain goal quickly: If a business has experienced a decrease in revenue, the sole purpose of an Executive Coach might be to find ways to get revenue back on track.

On a personal level, members of the leadership team may feel the need for an Executive Coach to improve their own skills, particularly if they are looking to advance their career.

Here are some popular methods:

  • 360º feedback – It might feel like Big Brother is watching you but a coach will remain with you throughout your daily routine to identify habits or behaviour that can be changed for the better
  • Psychological insights – There’s a great deal of psychology involved in being an executive. Communication, motivation, goals, challenges, even meetings will all have to change depending on the people you are dealing with. Sometimes an executive’s perspective and attitude that can be tweaked to make the overall difference
  • Extensive interviews – When an executive is unsure where problematic issues are coming from, it could be down to the Coach to carry out extensive interviews within the organisation to get to the root of a problem
  • Understanding best practice – Imagine an Executive Coach who has worked with some of the biggest names in your field. They will have valuable insights into best practice and can share these with you
  • Group assessments – This is more common when a business wants to make significant changes. Such changes can be in processes, staffing, brand image, etc. An Executive Coach is someone who can help to build bridges between differing opinions

More often than not, when problems arise or goals aren’t met, we tend to assume it’s because we lack something. As a result, you might be tempted to hire more staff or invest in a new IT system when, in fact, the solution lies in using resources already available to their maximum potential.

Understanding this by making the most of yourself is frequently the main goal of an Executive Coach.

Read: Executive Coaching & Your C-Suite | Part 1

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